Social media campaigns
Social media can be used to organize campaigns that aim to reach different audiences and can help to involve others in your activities while also documenting them in the style of twitter conferences. By eCHOIng cc.
“A key to getting value from social media, is getting the “social” part right. For this, it is important to participate. This would mean interacting with your followers, commenting / contributing. All social networks are different and a bit of trial and error is required to understand your community on a particular social network. The golden rule that remains for any platform, is building value for your community”.
Source: The social media handbook